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GS1 at the Global Food Safety Conference 2011
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GS1 France is pleased to invite you to a Special Breakfast Session organized jointly with Trace One and Planet Retail on “Reinforcing consumer loyalty through targeted product information in the era of mobile technologies” that will be held during the next Global Food Safety Conference in London.Le Jeudi 17 Février 2011 de 7h45 à 8h30
Park Plaza Westminster Bridge Hotel - London (UK)
REINFORCING CONSUMER LOYALTY
IN THE ERA OF MOBILE TECHNOLOGIES
IN THE ERA OF MOBILE TECHNOLOGIES
This session enables organisations to address how mobile technologies and reliable product data can be used proactively to create a competitive advantage and reinforce consumer loyalty.
- Jérôme Malavoy, CEO, Trace One, will provide Breakfast Session participants with illustrations on how to reconnect their brands with consumers through better management and use of product information.
- Pierre Georget, CEO, GS1 France, will present a case study on how consumers can access personalised information, such as allergens, nutritional data, or the origins of private label products via smartphones.
- Gregory Hodge, Custom Research Director, Planet Retail, leading provider of retail information, will share examples of how retailers around the world are responding to increasing customer concerns on product information, and how they are accessing this information.
To help you get started with the practical side, a lucky participant of the session will in an iPhone in the prize draw.
About the Global Food Safety Conference 2011
The Global Food Safety Conference is a unique annual event, bringing together over 600 food safety specialists from over 40 countries around the world.
Meet with your industry peers and colleagues from around the world to exchange knowledge and best practice and to discuss and debate the questions you face every day when managing food safety in your company.
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