GS1 Mobile Com White Paper : Opportunities and Challenges

With over three billion users in the world, mobile phones are becoming an important channel for businesses and consumers to interact. Today mobile phones can "speak" to bar codes, read Radio Frequency Identification (RFID) tags and access the internet. By pointing and clicking a product or magazine, mobile phones bring information and service linked to a product closer to the consumer... and the consumer closer to the brand.
This White Paper seeks to demonstrate the reality of mobile commerce for businesses and consumers alike and the need for GS1 to contribute in a neutral way to establish relevant global standards for the benefit of all stakeholders.